About us


Magic Since 1898 ....


We were founded by Lewis Davenport in 1898, and have been in the same family ever since, making us the oldest continuously owned magic shop in the world ... we even hold the Guiness World Record for this!

We have occupied various locations in our long history, and today can be found in the Charing Cross Underground arcade. Our central London location is close to Trafalgar Square, Charing Cross, Embankement, Leicester Square etc.

Today we are the hub of magic in London, catering for all levels from complete beginner to seasoned professional.

We pride ourselves on the impartial advice we give to our customers. Our staff are specially selected for their in depth knowledge of magic, yet are also very relaxed and do not push you into any purchase. We are also happy to demonstrate the magic whenever possible.

We also run regular magic workshops for both adults and children, held in our magic studio, accessed via the shop.