About us


Magic Since 1898 ....

It is with great regret that we need to announce that Davenports Magic Shop in Charing Cross will be closing for the final time on Thursday, 30th of January 2020.

This is due to the redevelopment of the Underground Arcade that we have called home for some 36 years. We are looking for a new central London location for our shop, but at present have not found anywhere that would suit our needs.

We will continue with our mail-order web site, which has over 14,000 items available for shipping around the world, including the very latest magic tricks, books, accessories, and videos.

Finally, we would like to take this opportunity to thank our friends and customers for your support over the years. We have had some wonderful times, met some wonderful people, and are immensely grateful for your friendship. Thank you all so very, very much.

We were founded by Lewis Davenport in 1898, and have been in the same family ever since, making us the oldest continuously owned magic shop in the world ... we even hold the Guiness World Record for this!

We have occupied various locations in our long history, and today can be found in the Charing Cross Underground arcade. Our central London location is close to Trafalgar Square, Charing Cross, Embankement, Leicester Square etc.

Today we are the hub of magic in London, catering for all levels from complete beginner to seasoned professional.

We pride ourselves on the impartial advice we give to our customers. Our staff are specially selected for their in depth knowledge of magic, yet are also very relaxed and do not push you into any purchase. We are also happy to demonstrate the magic whenever possible.

We also run regular magic workshops for both adults and children, held in our magic studio, accessed via the shop.